Saranac Lake Brand Study

First we have to ask why?

Different brands or logos are confusing and they dilute our position in the marketplace. We want to put in the time and effort to identify one cohesive message that resonates with both the community and our visitors, and that will represent the area as a great place to visit, live, and do business.

It's more than a logo or a tagline

A brand is a unique image and message that increases awareness of the community for both tourism and economic development when adopted and integrated consistently. A brand reflects the customer’s impression of a product, destination, or organization.

The process

The communities that comprise the Saranac Lake region, in conjunction with the Regional Office of Sustainable Tourism (ROOST), are embarking on a process to build a new unified brand and will be seeking input from all stakeholders and visitors in the upcoming months. 

Building a new brand is a five-step collaborative process:
1. Identifying a common goal
2. Research
3. Establishing the brand message
4. Design
5. Implementation

ROOST will compile the results and find the recurring threads, then work with the stakeholders on a final brand.

Find out more about the Saranac Lake Brand Study.

Your opinion matters 

We want to hear from you. Take a few minutes and tell us what you honestly think about the Saranac Lake region and you could win one of six prizes. 
Saranac Lake Brand Study Survey

E-Newsletter Signup Form

Upcoming Events

Thursday, January 25th, 2018
To event remaining 2 days
Every Thursday is Thirsty Thursday at Grizle T's 2 for 1 Anchorsteam, Switchback, Torpedo, Yonker's Shower Time, and Downeast Cider Thirsty Thursday is here!    
Saturday, January 27th, 2018
To event remaining 4 days
The Chili cook off returns to celebrate our new commercial kitchen! Come try our chilis and vote for your favorite. Meat and veggie chilis will be available. The VIC will be open all day for cross-...
Saturday, January 27th, 2018
To event remaining 4 days
Calling all kids - join us for some winter fun at Mt. Pisgah! Every Saturday at 10:00 a.m. kids race down the mountain, and at the finish are awarded a candy bar.  Guaranteed ...
Saturday, January 27th, 2018
To event remaining 4 days
Moment’s Notice at Saranac Village at Will Rogers On Saturday, January 27th at 7:30 p.m., Moment’s Notice, a new band featuring veteran local musicians, will perform on the historic Will...

Recent Blog Posts...

Sunday, December 31st, 2017
Winter is Finally Here! It took a long time to show up this year with our crazy warm fall, but winter weather has finally started to arrive in the northern Adirondacks. Our recent wet weather...
Tuesday, December 19th, 2017
Lets do this! With less than a week until Christmas, its time to check those final things off your gift list. In Saranac Lake, shopping downtown offers a low-pressure experience and so many...
Tuesday, December 12th, 2017
New Year's Eve is a special, even unique, holiday. It is the only one which celebrates both the old, and the new. It is a time to look backward and forward. To take the stress off of such...
Friday, December 8th, 2017
Saranac Lake calls to people in different ways. Yes, there’s art, music, good food, and good people here. There are also events like Winter Carnival that bring visitors and residents together for a...
Fly to Saranac Lake via Cape Air The Adirondack Regional Airport, your "Gateway to the Adirondacks," provides quick and convenient access to and from Logan International in Boston, MA. Daily flights are provided...
Woods and Water Defined by nature, recreation, heritage, learning, creativity, and cuisine, we invite you to explore our historic routes and waterway connections.
Sign up for our weekly newsletter.
Interested In
Sign Me Up!