Saranac Lake Brand Study

First we have to ask why?

Different brands or logos are confusing and they dilute our position in the marketplace. We want to put in the time and effort to identify one cohesive message that resonates with both the community and our visitors, and that will represent the area as a great place to visit, live, and do business.

It's more than a logo or a tagline

A brand is a unique image and message that increases awareness of the community for both tourism and economic development when adopted and integrated consistently. A brand reflects the customer’s impression of a product, destination, or organization.

The process

The communities that comprise the Saranac Lake region, in conjunction with the Regional Office of Sustainable Tourism (ROOST), are embarking on a process to build a new unified brand and will be seeking input from all stakeholders and visitors in the upcoming months. 

Building a new brand is a five-step collaborative process:
1. Identifying a common goal
2. Research
3. Establishing the brand message
4. Design
5. Implementation

ROOST will compile the results and find the recurring threads, then work with the stakeholders on a final brand.

Find out more about the Saranac Lake Brand Study.

Brand Study Advisory Panel

Carolyn Bonadaro / Hotel Saranac, Tourism Council member
Jeremy Evans / Franklin County IDA, Saranac Lake School Board member
Kathy Ford / Hobofest committee, Village Improvement Society member
Tim Fortune / Small Fortune Studio, Downtown Advisory Board member 
Adam Harris / Grizle T’s, Downtown Advisory Board member
Howard Riley / Town of Harrietstown Board member
Tracey Schrader / Town of Harrietstown Board member
Matt Scollin / Adirondack Health, Tourism Council
Rich Shapiro / Village of Saranac Lake Board member
Kareen Tyler / Adirondack Carousel Board member, Kiwanis member
Katy VanAnden / Lake View Deli Catering, Chamber Board member

Brand Study

On April 17, ROOST and the Advisory Panel convened a public meeting to discuss the brand statement and the results of the brand survey. Find out more about the findings of that study by clicking on the Saranac Lake Image Brand Study

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Upcoming Events

Wednesday, July 18th, 2018
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Grab the shades — summer is here! July and August are filled with warm days, refreshing dips in the lake, plenty of ice cream, and great live music. The Village of Saranac Lake's...
Wednesday, July 18th, 2018
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Every Wednesday enjoy Music on the Green from atop our terrace. Perfect view of the park, delicious food from Campfire Adirondack Grill + Bar, amazing cocktails from Great Hall Bar,...

Recent Blog Posts...

Thursday, June 28th, 2018
My folks were watching my 12-year-old niece Rebecca for the weekend and it seemed like a good idea to have them all come up to Saranac Lake for a visit. We spent a few days exploring the area...
Wednesday, June 27th, 2018
The 6ers are what we call the six hike-able mountains that ring the village of Saranac Lake. The Adirondacks are known for its mountain hiking, and it's human nature to create "sets" for...
Fly to Saranac Lake via Cape Air The Adirondack Regional Airport, your "Gateway to the Adirondacks," provides quick and convenient access to and from Logan International in Boston, MA. Daily flights are provided...
Woods and Water Defined by nature, recreation, heritage, learning, creativity, and cuisine, we invite you to explore our historic routes and waterway connections.
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