Saranac Lake Brand Study

First we have to ask why?

Different brands or logos are confusing and they dilute our position in the marketplace. We want to put in the time and effort to identify one cohesive message that resonates with both the community and our visitors, and that will represent the area as a great place to visit, live, and do business.

It's more than a logo or a tagline

A brand is a unique image and message that increases awareness of the community for both tourism and economic development when adopted and integrated consistently. A brand reflects the customer’s impression of a product, destination, or organization.

The process

The communities that comprise the Saranac Lake region, in conjunction with the Regional Office of Sustainable Tourism (ROOST), are embarking on a process to build a new unified brand and will be seeking input from all stakeholders and visitors in the upcoming months. 

Building a new brand is a five-step collaborative process:
1. Identifying a common goal
2. Research
3. Establishing the brand message
4. Design
5. Implementation

ROOST will compile the results and find the recurring threads, then work with the stakeholders on a final brand.

Find out more about the Saranac Lake Brand Study.

Brand Study Advisory Panel

Carolyn Bonadaro / Hotel Saranac, Tourism Council member
Jeremy Evans / Franklin County IDA, Saranac Lake School Board member
Kathy Ford / Hobofest committee, Village Improvement Society member
Tim Fortune / Small Fortune Studio, Downtown Advisory Board member 
Adam Harris / Grizle T’s, Downtown Advisory Board member
Howard Riley / Town of Harrietstown Board member
Tracey Schrader / Town of Harrietstown Board member
Matt Scollin / Adirondack Health, Tourism Council
Rich Shapiro / Village of Saranac Lake Board member
Kareen Tyler / Adirondack Carousel Board member, Kiwanis member
Katy VanAnden / Lake View Deli Catering, Chamber Board member

Brand Study

On April 17, ROOST and the Advisory Panel convened a public meeting to discuss the brand statement and the results of the brand survey. Find out more about the findings of that study by clicking on the Saranac Lake Image Brand Study

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Upcoming Events

Wednesday, July 18th, 2018
The upcoming date less then 1 day.
Join us for a guided canoe/kayak trip on the Saranac River. Every Wednesday we offer a pre-scheduled guided trip with a naturalist who will survey the variety of birds and natural environment. ...
Wednesday, July 18th, 2018
The upcoming date less then 1 day.
Libraries Rock! The Mary MacIntyre Summer Reading Program for kids from Pre-K through 4th Grade. Reading, Crafts, Snacks and More!! The program is running July 11, 18, and 25 from 10 am to 12...

Recent Blog Posts...

Wednesday, July 11th, 2018
It’s been a wonderfully warm, sunny summer in the Adirondacks, and there’s no better place to be than in the water. Saranac Lake doesn’t quite have the deep, mountain-stream pools synonymous with...
Sunday, July 1st, 2018
It is summertime in the Adirondacks, and you’re in the right place to enjoy some spectacular outdoor recreation. And starting June 27, there’s no better place to spend Wednesday evenings...
Fly to Saranac Lake via Cape Air The Adirondack Regional Airport, your "Gateway to the Adirondacks," provides quick and convenient access to and from Logan International in Boston, MA. Daily flights are provided...
Woods and Water Defined by nature, recreation, heritage, learning, creativity, and cuisine, we invite you to explore our historic routes and waterway connections.
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