Saranac Lake Brand Study

First we have to ask why?

Different brands or logos are confusing and they dilute our position in the marketplace. We want to put in the time and effort to identify one cohesive message that resonates with both the community and our visitors, and that will represent the area as a great place to visit, live, and do business.

It's more than a logo or a tagline

A brand is a unique image and message that increases awareness of the community for both tourism and economic development when adopted and integrated consistently. A brand reflects the customer’s impression of a product, destination, or organization.

The process

The communities that comprise the Saranac Lake region, in conjunction with the Regional Office of Sustainable Tourism (ROOST), are embarking on a process to build a new unified brand and will be seeking input from all stakeholders and visitors in the upcoming months. 

Building a new brand is a five-step collaborative process:
1. Identifying a common goal
2. Research
3. Establishing the brand message
4. Design
5. Implementation

ROOST will compile the results and find the recurring threads, then work with the stakeholders on a final brand.

Find out more about the Saranac Lake Brand Study.

Brand Study Advisory Panel

Carolyn Bonadaro / Hotel Saranac, Tourism Council member
Jeremy Evans / Franklin County IDA, Saranac Lake School Board member
Kathy Ford / Hobofest committee, Village Improvement Society member
Tim Fortune / Small Fortune Studio, Downtown Advisory Board member 
Adam Harris / Grizle T’s, Downtown Advisory Board member
Howard Riley / Town of Harrietstown Board member
Tracey Schrader / Town of Harrietstown Board member
Matt Scollin / Adirondack Health, Tourism Council
Rich Shapiro / Village of Saranac Lake Board member
Kareen Tyler / Adirondack Carousel Board member, Kiwanis member
Katy VanAnden / Lake View Deli Catering, Chamber Board member

Brand Study

On April 17, ROOST and the Advisory Panel convened a public meeting to discuss the brand statement and the results of the brand survey. Find out more about the findings of that study by clicking on the Saranac Lake Image Brand Study

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Upcoming Events

Saturday, April 28th, 2018
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Science March 10:00 a.m. From PSC campus entrance to the VIC. An upbeat, fun rally for all who value SCIENCE! "TED-axe" talks Short TED-style presentations by students, researchers...
Saturday, April 28th, 2018
To event remaining 1 day
POEMVILLAGE. Open mic night, poetry performances, pub crawls & more! All events are free and open to the public. PoemVillage Begins. April 2. Poems from locals posted in...

Recent Blog Posts...

Tuesday, April 24th, 2018
The first day of spring, called the vernal equinox, has historically fallen on either March 19, 20, or 21. This year, the equinox landed on Tuesday, March 20. But in Saranac Lake, on March 20...
Tuesday, April 17th, 2018
Submitted by guest blogger: Tyler Merriam As the snow finishes melting and we take guesses at when the ice will go out, our thoughts often turn to our summer paddling plans. On June 1, we...
Fly to Saranac Lake via Cape Air The Adirondack Regional Airport, your "Gateway to the Adirondacks," provides quick and convenient access to and from Logan International in Boston, MA. Daily flights are provided...
Woods and Water Defined by nature, recreation, heritage, learning, creativity, and cuisine, we invite you to explore our historic routes and waterway connections.
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