Saranac Lake Brand Study

First we have to ask why?

Different brands or logos are confusing and they dilute our position in the marketplace. We want to put in the time and effort to identify one cohesive message that resonates with both the community and our visitors, and that will represent the area as a great place to visit, live, and do business.

It's more than a logo or a tagline

A brand is a unique image and message that increases awareness of the community for both tourism and economic development when adopted and integrated consistently. A brand reflects the customer’s impression of a product, destination, or organization.

The process

The communities that comprise the Saranac Lake region, in conjunction with the Regional Office of Sustainable Tourism (ROOST), are embarking on a process to build a new unified brand and will be seeking input from all stakeholders and visitors in the upcoming months. 

Building a new brand is a five-step collaborative process:
1. Identifying a common goal
2. Research
3. Establishing the brand message
4. Design
5. Implementation

ROOST will compile the results and find the recurring threads, then work with the stakeholders on a final brand.

Find out more about the Saranac Lake Brand Study.

Your opinion matters 

We want to hear from you. Take a few minutes and tell us what you honestly think about the Saranac Lake region and you could win one of six prizes. 
Saranac Lake Brand Study Survey

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Upcoming Events

Tuesday, January 23rd, 2018
The upcoming date less then 1 day.
The weekly meeting for the Rotary Club of Saranac Lake at the Left Bank Cafe. Please feel free to contact us if you're interested in learning more about Rotary.
Tuesday, January 23rd, 2018
The upcoming date less then 1 day.
2fer Tuesday at Grizle T's Every Tuesday starting at 9pm we offer 2 for 1 draft, bottle, and canned beer, well liquor, champagne, and wine!  See you there!
Wednesday, January 24th, 2018
To event remaining 1 day
Whisky Wednesday at Grizle T's $1 off all Whisky and $3.50 Narragansett Pints All Day. Be there!  
Wednesday, January 24th, 2018
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Restored. Reborn. Reopened for the modern traveler. Hotel Saranac is proud to officially open our doors once again, and we welcome travelers and seekers from all around to come and explore our...

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