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PUBLIC INVITED TO A SARANAC LAKE REGION BRANDING MEETING

Saranac Lake — The public is invited to a meeting on April 17 to learn about the work completed to date on creating a brand message for the Saranac Lake region, and to solicit feedback on the project. 

The meeting, hosted by the Regional Office of Sustainable Tourism (ROOST) and the Brand Study Advisory Panel, begins at 5:30 p.m. at the Saranac Lake ROOST office, located at 193 River Street. 

ROOST, the destination marketing organization responsible for promoting the region as a travel destination, spearheaded the brand study last fall with the end goal of building a unified message that increases awareness of the community for both tourism and economic development. To date, the process has included community stakeholder and public meetings, and a survey sent to both residents and visitors, to see how Saranac Lake is perceived both by those who live there and travelers. 

The presentation will consist of the survey results and preliminary concepts developed by the Brand Study Advisory Panel. Attendees are encouraged to give feedback on the concepts. 

To prepare for the meeting and review what's been done so far on the brand study, visit http://www.saranaclake.com/brand.

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Upcoming Events

Adirondack Artists Guild Juried Show – ONLINE
Monday, April 19th, 2021
The Adirondack Artists Guild, a co-op gallery in Saranac Lake, NY, is hosting their 23rd annual juried show as an online exhibit only. Artists from around the country have submitted digital images...
Critter Hunt
Monday, April 19th, 2021
The Saranac Lake Rotary presents Critter Hunt. Looking for a fun, safe, and socially distanced activity with the family? Join the Saranac Lake Rotary Club in the Critter Hunt around the Village of...
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