Saranac Lake Brand Study

First we have to ask why

Different brands or logos are confusing and they dilute our position in the marketplace. We want to put in the time and effort to identify one cohesive message that resonates with both the community and our visitors, and that will represent the area as a great place to visit, live, and do business.

It's more than a logo or a tagline

A brand is a unique image and message that increases awareness of the community for both tourism and economic development when adopted and integrated consistently. A brand reflects the customer’s impression of a product, destination, or organization.

The process

The communities that comprise the Saranac Lake region, in conjunction with the Regional Office of Sustainable Tourism (ROOST), are embarking on a process to build a new unified brand and will be seeking input from all stakeholders and visitors in the upcoming months. 

Building a new brand is a five-step collaborative process:
1. Identifying a common goal
2. Research
3. Establishing the brand message
4. Design
5. Implementation

ROOST will compile the results and find the recurring threads, then work with the stakeholders on a final brand.

Find out more about the Saranac Lake Brand Study.

Brand Study Advisory Panel

Carolyn Bonadaro / Hotel Saranac, Tourism Council member
Jeremy Evans / Franklin County IDA, Saranac Lake School Board member
Kathy Ford / Hobofest committee, Village Improvement Society member
Tim Fortune / Small Fortune Studio, Downtown Advisory Board member 
Adam Harris / Grizle T’s, Downtown Advisory Board member
Howard Riley / Town of Harrietstown Board member
Tracey Schrader / Town of Harrietstown Board member
Matt Scollin / Adirondack Health, Tourism Council
Rich Shapiro / Village of Saranac Lake Board member
Kareen Tyler / Adirondack Carousel Board member, Kiwanis member
Katy VanAnden / Lake View Deli Catering, Chamber Board member

Brand Study

On April 17, ROOST and the Advisory Panel convened a public meeting to discuss the brand statement and the results of the brand survey. Find out more about the findings of that study by clicking on the Saranac Lake Image Brand Study

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Upcoming Events

Friday, August 17th, 2018
50 professional plein air painters from all over the country will come paint the Adirondacks in the Saranac Lake area the 3rd week in August. The Preview Party is a special opportunity to see...
Friday, August 17th, 2018

Recent Blog Posts...

Wednesday, August 8th, 2018
I thought I was moving to Saranac Lake for the mountains. I wanted easy access to trails, and to be able to find precious solitude at a moment’s notice. I dreamed of spending my free time exploring...
Friday, August 3rd, 2018
An early morning walk My dog, Wren, and I travel to lots of cool places in the North Country, and the other day we had the chance to explore Dexter Bog. Dexter is a small area of...
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Fly to Saranac Lake via Cape Air The Adirondack Regional Airport, your "Gateway to the Adirondacks," provides quick and convenient access to and from Logan International in Boston, MA. Daily flights are provided...
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