Saranac Lake Brand Study

First we have to ask why?

Different brands or logos are confusing and they dilute our position in the marketplace. We want to put in the time and effort to identify one cohesive message that resonates with both the community and our visitors, and that will represent the area as a great place to visit, live, and do business.

It's more than a logo or a tagline

A brand is a unique image and message that increases awareness of the community for both tourism and economic development when adopted and integrated consistently. A brand reflects the customer’s impression of a product, destination, or organization.

The process

The communities that comprise the Saranac Lake region, in conjunction with the Regional Office of Sustainable Tourism (ROOST), are embarking on a process to build a new unified brand and will be seeking input from all stakeholders and visitors in the upcoming months. 

Building a new brand is a five-step collaborative process:
1. Identifying a common goal
2. Research
3. Establishing the brand message
4. Design
5. Implementation

ROOST will compile the results and find the recurring threads, then work with the stakeholders on a final brand.

Find out more about the Saranac Lake Brand Study.

Your opinion matters 

We want to hear from you. Take a few minutes and tell us what you honestly think about the Saranac Lake region and you could win one of six prizes. 
Saranac Lake Brand Study Survey

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Upcoming Events

Friday, November 24th, 2017
Tour the studios and galleries of local artists June 30 and July 1-2 | July 28-29-30 | Aug. 25-26-27 | Sept. 29-30 and Oct. 1 | Oct. 27-28-29 | Nov. 24-25-26...
Saturday, November 25th, 2017
The upcoming date less then 1 day.
Tour the studios and galleries of local artists June 30 and July 1-2 | July 28-29-30 | Aug. 25-26-27 | Sept. 29-30 and Oct. 1 | Oct. 27-28-29 | Nov. 24-25-26...
Saturday, November 25th, 2017
The upcoming date less then 1 day.
BluSeed announces the return of its annual art exhibit and sale again this holiday season. “Off the Wall” showcases new work from area artists in a wide range of artistic media, including...
Sunday, November 26th, 2017
To event remaining 1 day
Tour the studios and galleries of local artists June 30 and July 1-2 | July 28-29-30 | Aug. 25-26-27 | Sept. 29-30 and Oct. 1 | Oct. 27-28-29 | Nov. 24-25-26...

Recent Blog Posts...

Monday, November 20th, 2017
Submitted by Guest Blogger: Kathy Barlow Ten Reasons to be grateful in and around Saranac Lake This year, after a rainy (and cool) spring and summer, autumn gave birth to warm days, cool...
Tuesday, November 14th, 2017
The weather The saying goes, “Wait 5 minutes and the weather will change.” In this case one day made a huge difference. The previous day I biked with Gretchen and Trisa on part of the Oregon...
Monday, November 6th, 2017
Saranac Lake is not only a beautiful Adirondack mountain town, ringed by crystal blue lakes and countless hikes to amazing vistas, but it also has a lively, walkable downtown. Main Street and...
Wednesday, October 25th, 2017
A Quick Hike If time to fit in a hike is short, then Mount Baker is always a good bet. After all, it is only about a mile to the summit, and it offers a rewarding view for the effort....
Fly to Saranac Lake via Cape Air The Adirondack Regional Airport, your "Gateway to the Adirondacks," provides quick and convenient access to and from Logan International in Boston, MA. Daily flights are provided...
Woods and Water Defined by nature, recreation, heritage, learning, creativity, and cuisine, we invite you to explore our historic routes and waterway connections.
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