First we have to ask why?
Different brands or logos are confusing and they dilute our position in the marketplace. We want to put in the time and effort to identify one cohesive message that resonates with both the community and our visitors, and that will represent the area as a great place to visit, live, and do business.
It's more than a logo or a tagline
A brand is a unique image and message that increases awareness of the community for both tourism and economic development when adopted and integrated consistently. A brand reflects the customer’s impression of a product, destination, or organization.
The communities that comprise the Saranac Lake region, in conjunction with the Regional Office of Sustainable Tourism (ROOST), are embarking on a process to build a new unified brand and will be seeking input from all stakeholders and visitors in the upcoming months.
Building a new brand is a five-step collaborative process:
1. Identifying a common goal
3. Establishing the brand message
ROOST will compile the results and find the recurring threads, then work with the stakeholders on a final brand.
Find out more about the Saranac Lake Brand Study.
Your opinion matters
We want to hear from you. Take a few minutes and tell us what you honestly think about the Saranac Lake region and you could win one of six prizes.
Saranac Lake Brand Study Survey