Arts and Culture Master Plan
Cultivate a Vibrant Cultural Community

A collaboration of arts, business, education and government leaders will develop an actionable plan based on our vibrant arts, history, and cultural resources [which] will enhance the Saranac Lake area’s reputation as a special place on the planet to visit, work, study, raise a family, and retire. Implementation will build new markets, revitalize downtown, and help artists not just survive, but thrive. Fostering the creative economy will increase tourism, benefit the region’s businesses and foster further private investment. It will exemplify to other communities across New York how the arts can lead community growth.


Project:

The Village of Saranac Lake, with partners in public, private, education, arts, and cultural sectors, will build on the foundation of this area’s history and vibrant, diverse cultural community, to develop a collaborative Arts and Culture Master Plan which will provide actionable strategies for strengthening the arts, artists, and economy in the area and make the Saranac Lake Area a world-class destination for arts and culture. It will:

  • Provide actionable strategies to assist artists in forming partnerships with businesses, finding outside funding for projects, and collaborating with other artists on new creative ventures
  • Leverage the area’s unique assets including over 50 studios and galleries, a 38-year-old professional theatre, historic district, and a location on travel routes including the Olympic Scenic Byway and Great Northern Forest Canoe Route
  • Outline enhanced walking and driving tours that bring new audiences to studios and galleries
  • Identify infrastructure improvements to enhance the experience of visiting museums and arts venues
  • Develop new shoulder season events which will improve quality of life for residents and artists, and extend the tourism season
  • Identify and develop solutions for the diverse musical arts such as marketing and scheduling coordination
  • Encompass healing and culinary arts.
  • Engage and educate the community around existing and potential impact of the arts
  • Integrate with festivals and competitions as envisioned by Adirondack International Artworks
  • Benefit from existing and planned investments such as Hotel Saranac
  • Build on downtown revitalization initiatives including planned Arts Center
  • Using consultants with expertise in arts planning, we will understand assets, collect and assess priorities and project ideas, and prioritize strategies to engage new audiences, increase tourism, and harness the power of the creative economy to revitalize downtown

Consultant:

A group representing arts and culture organizations in the area developed a Request for Proposal (RFP). We received six responses, asked additional questions specific to each respondent, checked references, and after discussion and careful evaluation chose AMS Planning and Research consultants. They bring great experience in arts master plans to complement the input of the broad range of stakeholders, and have existing knowledge of Saranac Lake due to prior work here. 
 

A key element of their work will be to hold interviews with stakeholders which would include artists, performance organizations such as music and theater, historical organizations, educators, and patrons. The plan will include measurements as well as a market assessment of demand, including full time and seasonal residents and visitors. The timeline completes the plan by year-end.

AMS Planning and Research has completed two reports:

Situation Analysis

Update Report

Potential Outcomes:

A community of artists that doesn’t just survive, but thrives.

A reputation for the arts, activities, and events that increases tourism and attracts creative business owners and employees.

More customers for new and existing businesses.

Increased job opportunities (arts and tourism).

Increased access to arts and culture for students, veterans, seniors, and low-income residents.

Success metrics will use the most current NEA Creative Placemaking methods, with collaboratively developed rubrics.

To accomplish this, the plan will:

List actionable strategies reached through collaboration among stakeholders (arts/culture, education, business, government).

Cover visual, performing, literary, and healing arts, and museums and cultural offerings.

Build on proven strengths of existing institutions and events including Saranac Lake Artworks, Historic Saranac Lake, Pendragon Theatre, BluSeed Studios, First Night Saranac Lake, Art Walks, Plein Air Festival.

Encompass the many existing proposals including the Community Arts Center, Cinema Saranac Lake, Regional Arts Trail, and others.

Reflect existing planning documents, downtown revitalization, and regional economic priorities.

Be locally centered and regionally inclusive.

Establish a baseline for measurement based on community aspirations.

 

 

E-Newsletter Signup Form

Upcoming Events

Tuesday, December 19th, 2017
The upcoming date less then 1 day.
The Development Board regular meetings are held on the 1st and 3rd Tuesday of each month at 7 p.m. in the Village Offices, 2nd floor, at 39 Main Street. Development Board Members...
Tuesday, December 19th, 2017
The upcoming date less then 1 day.
St. Bernard's School students will be caroling around town on Tuesday, December 19, 2017! With little legs, we will only be able to carol on Broadway (as far as Bloomingdale Avenue) and...
Thursday, December 21st, 2017
To event remaining 3 days
Volunteers are needed to help with the Adirondack Snowshoe Fest, slated for February 24 and 25, 2018. The event planning committee will be available to answer questions on December 21st from 7:30-8:...
Friday, December 22nd, 2017
To event remaining 3 days
The lights will be bright on Broadway for Friday nights in December starting the 1st until the 22nd.  The following businesses will be open till 8 pm:  Book Nook Goody Goody's...

Recent Blog Posts...

Tuesday, December 19th, 2017
Lets do this! With less than a week until Christmas, its time to check those final things off your gift list. In Saranac Lake, shopping downtown offers a low-pressure experience and so many...
Thursday, December 14th, 2017
If a game of King of the Hill that ends in tears and a handful of snow down your collar is your typical day of winter-family-fun — let me help you out! Saranac Lake is bursting...
Tuesday, December 12th, 2017
New Year's Eve is a special, even unique, holiday. It is the only one which celebrates both the old, and the new. It is a time to look backward and forward. To take the stress off of such...
Tuesday, December 5th, 2017
The Adirondacks are a geological treasure chest. They are an extension of the Canadian Shield, one of the world's largest continental shields. These mountains, rivers, and lakes...
Fly to Saranac Lake via Cape Air The Adirondack Regional Airport, your "Gateway to the Adirondacks," provides quick and convenient access to and from Logan International in Boston, MA. Daily flights are provided...
Woods and Water Defined by nature, recreation, heritage, learning, creativity, and cuisine, we invite you to explore our historic routes and waterway connections.
Sign up for our weekly newsletter.
Interested In
Sign Me Up!