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The Saranac Lake Brand

First we have to ask why

Different brands or logos are confusing and they dilute our position in the marketplace. We want to put in the time and effort to identify one cohesive message that resonates with both the community and our visitors, and that will represent the area as a great place to visit, live, and do business.

It's more than a logo or a tagline

A brand is a unique image and message that increases awareness of the community for both tourism and economic development when adopted and integrated consistently. A brand reflects the customer’s impression of a product, destination, or organization.

The process

In late 2017 the Saranac Lake region, in conjunction with the Regional Office of Sustainable Tourism (ROOST), embarked on a year-long process to build a new unified brand.

Building a brand is a five-step collaborative process:
1. Identifying a common goal
2. Research
3. Establishing the brand message
4. Design
5. Implementation

Find out more about the Saranac Lake Brand Study

Brand Study Advisory Panel

Carolyn Bordonaro / Hotel Saranac, Tourism Council member
Jeremy Evans / Franklin County IDA, Saranac Lake School Board member
Kathy Ford / Hobofest committee, Village Improvement Society member
Tim Fortune / Small Fortune Studio, Downtown Advisory Board member 
Adam Harris / Grizle T’s, Downtown Advisory Board member
Tracey Schrader / Town of Harrietstown Board member
Matt Scollin / Adirondack Health, Tourism Council
Rich Shapiro / Village of Saranac Lake Board member
Kareen Tyler / Adirondack Carousel Board member, Kiwanis member
Katy VanAnden / Lake View Deli Catering, Chamber Board member

Brand Study

On April 17, 2018, ROOST and the Advisory Panel convened a public meeting to discuss the brand statement and the results of the brand survey. Find out more about the findings of that study by clicking on the Saranac Lake Image Brand Study

ROOST compiled the results and identified the recurring threads, then worked with the Advisory Panel, stakeholders, and the community on a final brand.

The Saranac Lake Brand 

Download the Saranac Lake Brand Book and Guidelines

Download Image files

Download Vector files

Questions:

If your proposed usage is not covered within these guidelines, or you have any questions, please contact the Regional Office of Sustainable Tourism (ROOST) for assistance before proceeding with design or production. 

Contact the Regional Office of Sustainable Tourism:

  • Saranac Lake Office: (518) 621-3649

  • Main Office: (518) 523-2445

  • Email: kelly@saranaclake.com

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Upcoming Events

Tuesday, March 26th, 2019
To event remaining 1 day
The Will Rogers Senior Outing Club’s March event will be a visit to Whiteface Mountain in Wilmington for a gondola ride to the top of Little Whiteface Mountain on Tuesday, March 26th. The...
Tuesday, March 26th, 2019
To event remaining 1 day
Great Films Series - We’ll be showing Inherit The Wind a 1960 film directed by Stanley Kramer and starring Spencer Tracy, Fredric March, and Gene Kelly. The film is based on the 1925 “...

Recent Blog Posts...

Friday, March 15th, 2019
Submitted by guest writer Chris Knight “Guys, come here and check this out,” I said to my seven-year-old daughter Emily and nine-year-old son Ryan. “It’s like an army of little black specks.”...
Thursday, March 14th, 2019
Submitted by guest blogger: Rivka Cilley It was a beautiful sunny day in May with temperatures in the mid 60s when a group of us set out to paddle from Hoel Pond to Long Pond. The sky was a...
Fly to Saranac Lake The Adirondack Regional Airport provides quick, convenient access to and from the beautiful Adirondack Mountains of New York.
Saranac Lake Region Defined by nature, recreation, heritage, learning, creativity, and cuisine, we invite you to explore our historic routes and waterway connections.
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