Saranac Lake: it's decidedly different
Saranac Lake is a place that’s authentically Adirondack and decidedly different. At first glance, it’s a historic village where the lakes and mountains are as accessible as the fresh air.
A closer look reveals a downtown with a lively atmosphere where creative energy flows freely. Art, music, and healthy living help define the culture of this inspiring place, while shops and cafes provide waypoints for connecting with locals.
Here is a hub that connects surrounding communities, and it’s all intertwined with waterways, forests, and roads that roll past one scenic vista after another. This is a place where a beautiful balance is struck: a nature-lover’s paradise infused with bold, fun ideas and originality, all done in a way only Saranac Lakers can pull off.

The Saranac Lake brand
Download the Saranac Lake Brand Book and Guidelines
Download Image files
Download Vector files
Find out more about the Saranac Lake Brand Study.
Questions:
If your proposed usage is not covered within these guidelines, or you have any questions, please contact the Regional Office of Sustainable Tourism (ROOST) for assistance before proceeding with design or production. Email us at info@roostadk.com.

