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The Saranac Lake Brand

First we have to ask why

Different brands or logos are confusing and they dilute our position in the marketplace. We want to put in the time and effort to identify one cohesive message that resonates with both the community and our visitors, and that will represent the area as a great place to visit, live, and do business.

It's more than a logo or a tagline

A brand is a unique image and message that increases awareness of the community for both tourism and economic development when adopted and integrated consistently. A brand reflects the customer’s impression of a product, destination, or organization.

The process

In late 2017 the Saranac Lake region, in conjunction with the Regional Office of Sustainable Tourism (ROOST), embarked on a year-long process to build a new unified brand.

Building a brand is a five-step collaborative process:
1. Identifying a common goal
2. Research
3. Establishing the brand message
4. Design
5. Implementation

Find out more about the Saranac Lake Brand Study. 

Brand Study Advisory Panel

Carolyn Bordonaro / Hotel Saranac, Tourism Council member
Jeremy Evans / Franklin County IDA, Saranac Lake School Board member
Kathy Ford / Hobofest committee, Village Improvement Society member
Tim Fortune / Small Fortune Studio, Downtown Advisory Board member 
Adam Harris / Grizle T’s, Downtown Advisory Board member
Tracey Schrader / Town of Harrietstown Board member
Matt Scollin / Adirondack Health, Tourism Council
Rich Shapiro / Village of Saranac Lake Board member
Kareen Tyler / Adirondack Carousel Board member, Kiwanis member
Katy VanAnden / Lake View Deli Catering, Chamber Board member

Brand Study

On April 17, 2018, ROOST and the Advisory Panel convened a public meeting to discuss the brand statement and the results of the brand survey. Find out more about the findings of that study by clicking on the Saranac Lake Image Brand Study. 

ROOST compiled the results and identified the recurring threads, then worked with the Advisory Panel, stakeholders, and the community on a final brand.

The Saranac Lake Brand 

Download the Saranac Lake Brand Book and Guidelines

Download Image files

Download Vector files

Questions:

If your proposed usage is not covered within these guidelines, or you have any questions, please contact the Regional Office of Sustainable Tourism (ROOST) for assistance before proceeding with design or production. 

Contact the Regional Office of Sustainable Tourism:

  • Saranac Lake Office: (518) 621-3649

  • Main Office: (518) 523-2445

  • Email: justin@roostadk.com

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Upcoming Events

Warm Weather Politely Adirondack Resources
Monday, April 19th, 2021
The sun is shining and the weather has warmed up. Time to get the Politely Adirondack animals out of their winter gear!  In the toolkit you will find all the warm weather Politely...
Hornbeck Canoe Raffle - Adirondack Center for Loon Conservation
Monday, April 19th, 2021
Adirondack Center for Loon Conservation to Raffle  One-of-a-Kind Hornbeck Canoe   The Adirondack Center for Loon Conservation, a non-profit based in Saranac Lake, New York, is raffling a...
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Recent Blog Posts...

Ampersand in Winter
Tuesday, February 16th, 2021
Ampersand Mountain is a wonderful peak that sits about 8 miles south of the village of Saranac Lake, off Route 3 going toward Tupper Lake. While the trail is wildly popular in the summer, a...
An ADK Night Out by Twinkle & Star Light
Wednesday, February 3rd, 2021
Submitted by guest blogger Anna Rissberger You know the story: small town girl grows up dreaming of the day she can finally escape the little town where nothing ever happens, so she leaves said...
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Earn Your Patch There’s an adventurous spirit in all of us. In Saranac Lake, you can answer that call by becoming a Saranac Lake 6er.
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Unplug Outdoors The mountains, rivers, and lakes bordering Saranac Lake aren’t just for show, and those boots on everyone’s feet aren’t a bold new fashion statement.
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Enter to Win Sample Saranac Lake with this getaway package. Enter now!
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